Adding Light to the Darkness
Building as Response to Destruction
In 1956, terrorists attacked the agricultural school in Kfar Chabad, Israel, murdering five students and their teacher. The village was devastated. Some wanted to leave.
The Lubavitcher Rebbe's response was not theological explanation. It was a directive: "Do not flee the battlefield. Expand the village and its institutions." And then the famous words: "בהמשך הבנין תנוחמו"—"By your continued building will you be comforted."
On the very spot where blood was spilled, the community built Yad HaChamisha—a printing house that has published Torah for generations. In 1986, they built a full-scale replica of 770 Eastern Parkway at the Rebbe's direction and personal expense.
This is the precedent. This is the model. This is our mission.
Our Response
Rabbi Eli Schlanger הי״ד was murdered while standing at his post, engaged in Mivtza Tefillin at a public Chanukah candle-lighting celebration. He died doing exactly what he lived for—connecting Jews with their heritage.
The Eli Schlanger Memorial Campus carries forward everything he lived for:
Transforming a place of corporate commerce into a beacon of Jewish life, learning, and chesed
Creating an integrated ecosystem where profitable enterprises support mission-driven programs
Building community that spans generations
Where there was darkness, we will build light. Where there was destruction, we will build community. This is his legacy, alive and growing.
The Lubavitcher Rebbe
Spiritual Guide and Inspiration
Rabbi Eli Schlanger הי״ד
Active in Community Engagement
Our Economic Model
The genius of this model: profitable enterprises and philanthropic programs strengthen each other.
Anchor Tenants
Senior Living, Medical Clinic, Retreat Center, Simcha Hall
Generate surplus that funds mission programs
Self-Sustaining
Yeshiva, Library, Museum, Shul, Adult Day Care
Contribute to campus life without draining resources
Mission-Driven
Kollel Mechanchim, Soup Kitchen, Mikvah, Friendship Circle, Early Childhood
Require anchor surplus + modest annual campaign
At full buildout, the campus is self-sustaining with surplus for mission expansion.
Capital Campaign Timeline
The Eli Schlanger Memorial Campus will be built in four phases over 12 years, with each phase expanding our capacity to serve the community.
Phase 1
Years 1-2 (2025-2027)
$25-35M
- •First 60 senior living units
- •Basic synagogue and prayer spaces
- •Kitchen activation and dining
- •Kollel Zekanim launch
Phase 2
Years 3-5 (2027-2030)
$35-50M
- •Complete senior living facilities
- •Yeshiva dormitory
- •Family apartments
- •Full guest room complex
Phase 3
Years 5-8 (2030-2033)
$25-40M
- •Memory care facilities
- •Medical clinic
- •Friendship Circle programs
- •Preschool and vocational training
Phase 4
Years 8-12 (2033-2037)
$10-20M
- •Museum honoring Rabbi Eli's legacy
- •Mivtzoim Center
- •Site improvements and landscaping
- •Full campus completion
Total Development Investment
$95-145M
Across all phases to create a fully integrated, self-sustaining campus